Recovering From Google Penguin and Panda
Everyone was able to found the great upheavals that have affected the Google search engine in the past two years. Google has made life difficult for Web publishers with penalties from updates of Panda and Penguin.
The session of the SES San Francisco 2015 has studied in depth the recovery strategy penalties Penguin and Panda. She also explained the different types of sanctions from Google and updated algorithms that may affect the ranking of websites. The SES had SanFrancisco aim, among others, to answer the question: why your site may have been affected, and what is the most effective way to recover well.
Among the stars who attended the session, there had Stone advised Temple President Eric Enge with two of her colleagues: John Biundo and Senior Marketing Consultant Kathy Brown – who spoke about the recovery from the updates to the Google algorithm.
Get Google Panda
Get Google penalty recovery services Pandales pandas are cute as they can be as wicked. Enge started the session by talking about the main causes that make a web site can be hit by the Google Panda algorithm.
When you create content, consider the idea of ”similarity or the duplicate,” said he said. You really can not write, for example, something new about certain subjects as “French toast”.
So think about how you will add value by asking whether what you write is unique and significantly different from what is displayed in this query search results. Otherwise, it’s not a good idea and it’s bad for the Google product search and this is the main reason behind the creation of the Panda algorithm.
So what is the poor quality content. What about the concept of doorway pages (Doorway Pages)?
“This type of page there just to capture search traffic and convert the customer immediately,” said Enge. They do not provide depth on the subject beyond a page. These are frowned upon.
There is however an exception to certain rules of Panda. “If you’re a big brand with a specific site type” Enge said. The big brand like Amazon e-commerce need not have content in depth.
So how do you know if your site contains content of poor quality? Just simply look content with a critical eye. You can also use Google Analytics, looking at the number of visits to each page during the last six months. Those very few visitors (eg less than 10 visitors) can tell you that these pages with low quality content. Remember, Google will tend to neglect this kind of pages.
Among the ways to solve the poor quality problem pages on your site is mentioned
Using the noindex nofollow
Rewriting the pages in question and add more good quality content. “One client saw a recovery in traffic by 700% rewriting and adding new content to their site,” said Enge.
“So be patient. This is not necessarily a rapid recovery Panda “Enge said.
Penalties manual action by Google (Google Penalties Manual Action)
Recovery of Google Adwords Experts per share manuelleAprès Enge was the turn to speak Biundo penalties by manual actions on the part of Google. Manual actions can be applied to the site as a whole or of a limited part of the site.
The most common triggers for manual actions are cloaking and sneaky redirects. Most people know that they are at fault, but sometimes they are not if, for example, they have inherited or purchased a site. You can go to Google Webmaster Tools, Fetch as Googlebot, and examine the code to find out.
Hidden Seer SEO text and keyword stuffing are other reasons for a site to be penalized manually. Again Biundo said that most webmasters are aware of their actions. The key is to simply get rid of these unacceptable practices and to correct all, then ask Google if it is possible to remove the manual penalties.
A thin Content (Thin content) is another reason for manual actions. These are cases where there is no “value added” in the content. Things like auto-generated content, scraped happy, etc ..
Spam unmoderated comments could also trigger a manual action. Clean spam and discourage any attempt to add comment spam using the attribute “nofollow” on the links or install the CAPTCHA in your forms.
Another thing to avoid at all costs is the use of artificial links (unnatural links), such as when you buy or sell links with the intention to improve PageRank. If you sell links for traffic, be sure to add the nofollow.
Links: The Good, the bad and the ugly
The golden rule to create links (recommendations from Google) is:
“The links intended to manipulate PageRank or ranking of a site in Google’s search results can be considered part of a bonding system of guest blogging benefits and a violation of the ethics of webmasters from Google. This includes any behavior that manipulates links to your website or outbound links from your site. ”
However, an exception is granted to some web directories. There is no problem to get your site listed in directories such as Yahoo, Best of the Web, and DMOZ. Examples of directories where the editorial standard of review for links are high, and therefore OK in the eyes of Google.
So when looking to be part of a directory, make sure you do not opt for a large number of directories, Biundo said. Be selective.
Post a comment in the high quality sites is a valuable technique, even if there is a lot of controversy around it. The comments on sites that are not directly related to the industry or subject of your business can be considered a red flag for Google.
Also, when posting, avoid overuse of links to your site within your client. Once is enough and only if appropriate.
The Infographics are another subject of controversy with Google. Have been widely abused this technique. If you are going to use graphics as part of your digital marketing strategy, make sure they are high quality, factual, and have added value.
Press releases are still acceptable, but avoid loading the backlink using keyword-rich and excessive manner. If you embed links, stick to brand links for your website or company name in the press release of the footer.
Biundo added “There are countless ways to build links handling – lots which have not been addressed in this session.” It is as simple to know a bad link when you see one. Stick to the golden rule for the links from Google, and you should be OK.
How to recover from a penalty of Google Penguin (link Penalty)
Retrieving Google PenguinKathy Brown penalties took the floor to explain how to recover penalties or algorithm updates affecting a site. Penguin is an algorithmic detection, so you probably will not messages in Google Webmaster Tools or manual actions are added. Thus, the decline in traffic will be the biggest indicator references algorithmic updates. You can find the history of changes of the algorithm on the site of Moz.
The next step is to remove any links that cause problems and then be patient because there is no instant recovery. Ask Google to review certainly does not help you in these cases. The algorithm must detect that the links you have deleted are gone once and for all.
For manual online reputation management actions link, there are penalties throughout the site, and partial. View your Google Webmasters to see what steps have been taken and what is the reason for the penalty.
Identify links that are involved can be daunting. So be sure to thoroughly check each area of your link profile, but do not worry too much about examining each link if you have thousands coming from the same domain. Instead, choose a sample and determine general way if the links from the domain are correct or not.
Categorizing effective link building service in efficiency after identifying them, Ms. Brown said. You can group them into categories such as “blogs”, “links of the same block ‘C’ ‘,’ comments Links”, etc. You can share this way the work among your team members.
Here is a way of five steps to clean the connections Brown said they use at Stone Temple Consulting:
Make a list of links using tools like Open Site Explorer, Google Webmaster Tools, Bing Webmaster Tools and so on.
Categorizing links as mentioned earlier.
Examine the links and determine whether they are good or bad quality.
Get contact information by mail, social networks etc ..
Be polite when contacting the webmaster. Do not blame them, but be persistent.
Once you have done all you can and if you have not had any luck, you can try the Google disavow tool to disavow links. If you have been lucky in cleaning your links, you can submit a reconsideration request.
When submitting a request for review, you need to complete documentation to show the examiner to Google that you have done everything you can to clean your site. Stick to the facts and tell the story. Explain how it happened, how you made to clean up, and you commit that it will never happen again.
At the same time you clean your links, you need to build new backlinks deavec a good quality content. This is how you can finally get through those sanctions.
Need help to get Penguin or Panda? Rectrutez us!
We offer Backlinks Analysis Service and site structure to allow you to escape the penalty by the algorithms of Google. Our prices are unbeatable. Trust our team and contact us for a free estimate.
Get Google penalties in 10 steps
Over the past two years, updates and Google penalties cleaned the search results. The impact was positive for consumers but for many webmasters, it has, quite honestly, was brutal. Google continues to hold a monopoly in the area of research, although, according to the FTC, is a legal monopoly.
To protect the integrity of its search results, and competitive advantage, Google algorithms are kept locked. Algorithmic updates are rarely announced in advance time (although they gave us the courtesy of warning that a major upgrade Penguin has just this year). Webmasters rarely useful details on how the next update will play out, and it is rare that they get direct answers on how to recover following. Is it possible to recover?
Yes it is. We have seen this working 10-step process for many customers who have been affected by the updates. I should not have to tell you that there is more than one way to accomplish just about anything in SEO, but we strongly recommend, at a minimum, on the basis of this guide as one of your customers took a hit.
It is important to get a handle on exactly what happens before taking any real action. You must determine if the traffic decline is actually the result of an update or a penalty, what kind of trouble you’re dealing with, and understand how it’s impacted your site.
Google Webmaster Tools
Start here. If your site has been penalized manually, you will receive a message in Webmaster Tools. There are almost no exceptions. To clarify the jargon, this is the only situation that Google refers to a “penalty.” If your site takes an algorithmic shot, you will not necessarily receive a message, and while it certainly feels like a punishment, Google disagreement.
It’s also a good idea to export your data link to a spreadsheet periodically. This way, if you see a sudden drop in the number of links that Google is considered, you know they have been removed from your link profile.
Then you’ll need to pull up Google Analytics Agency to determine where traffic loss occurs. Do you see a decrease in traffic on your entire site, or you only see on specific pages? Are all your affected keywords, or are you just being hit specific keywords? Understand that every penalty or update hits your site the same way, and how you’ve been hit will affect response which is great.
Check your Rank Tracker
A rank tracking service such as that provided by SEOmoz is also very helpful to have when you’ve been hit by a penalty or update. You will be able to see exactly when your ranking dropped, to what extent, and keywords that took a hit.
It is also a good way to determine if the decline in traffic was the result of a genuine penalty, or simply greater competition. If you let fall a few points, there is a very good chance that a competitor shot before you, and no penalty or updated is responsible. If, on the other hand, you see a drop of several pages, you can be pretty sure a penalty is to blame.
Check your competitors
If you have seen a small drop in the rankings, you can not be sure that the change is the result of an update or simply greater competition. Take a look at your competitors using a service like ahrefs, even if you have to use the small number of limited free applications to do so. You will be able to compare the growth of the binding profiles of your competitors against your own. If you see an increased number of links to your competitors, it is more likely that increased competition was responsible.
If you see a gradual but dramatic loss of traffic, this may or may not be a penalty. Google now publishes updates Panda gradually and progressively devalue links across the web, so that the impact of an update is not necessarily faster. However, this kind of traffic decline can also be caused by increased competition or simply a loss of interest in your keywords.
After checking your rankings have indeed fallen, you will also need to check Google Trends to see if there has been a loss of interest in your keywords, and especially your brand name. A Research to decrease your brand name and your exact query keywords can send a signal to Google that there has been a loss of interest in your website. This can hurt your rankings.
Please understand, of course, if your rankings have not fallen, it is never a penalty. Do not confuse a loss of interest with a penalty, but understand that the loss of interest can trigger a penalty (or more accurately, an algorithmic demotion).
Step # 2 – Identify the cause of the trouble
Now you need to identify what caused the trouble in the first place. This is where the vast majority of customers, and even consultants, will go wrong. By failing to identify the real cause of the trouble, you can waste resources correcting things that do not need to be corrected, and perhaps even do more harm than good in the process.
Check the SEO community for updates
If the decline in traffic was fast, and it is easy to identify the day it occurred on the best way to identify the cause of the trouble is to check with the SEO community to know what is happening. If you were hit in 2012, check out our infographic Google Updates to identify update was responsible.
Google said they will not be updated due to confirm Panda Panda Everflux. However, you can check with SEO forums to see if other people are affected and what appears to be the source of the trouble. You can also check to see if MozCast there were dramatic changes in the rankings of the day.
Identify the trouble models
Now that the updates can hit you gradually due to Panda Everflux and gradual devaluation link, it is not always possible to know which algorithm is responsible simply based on the date you were hit. In this case, the data analysis is the only way to find out.
It is important to understand that there are two main ways to update can hit you. Either you can be directly penalized, or you may see a drop in the ranking because the sites related to what you were penalized. What most consultants and clients fail to understand is that the vast majority of sites “penalized” were indirectly affected.
I am not aware of any official announcement from Google for this purpose, but our experience tells us that the vast majority of our customers saw a loss of traffic affected because the sites that connected them were penalized. Links to these sites are effectively devalued or “no-follow” by the Google algorithm.
Sites that are directly affected by Penguin are publishing spam links on their sites, or are identified as spam building links to their sites. In this case, the offensive links are actually count against you.
Sites that are indirectly affected by Penguin received links from sites that have been directly affected. These links do not count against you, they just lose their value.
Sites that are directly affected by Panda publish content that Google interprets as low quality, in that it fails to meet its destination for users (or lack of such a purpose).
Most Panda affected sites are indirectly affected by Panda. They have links from sites that have been directly affected by Panda, and these links have lost their value. It is interesting to note, however, that the Panda updates are much more likely to hit you directly that Penguin updates, although most victims are still Panda indirect victims.
It is important to understand the difference between direct and indirect penalties because the best answer, you should take is very different.
How can you tell the difference? A penalty is usually directly obvious and has a more artificial model to it. Direct Penguin penalty, sanction or similar “link spam” is particularly evident. These types of sanctions, are you generally almost entirely on the results of research, and impact your entire site.
Panda style direct sanctions are less obvious, but still have a very artificial sense to them. The whole site is likely to take a hit, and the pages that were particularly low quality will be more successful.
The most common effect of indirect punishment is more subtle. You can see drops in rankings across your entire site, but they have the look of a decrease in area of authority, rather than the appearance of an artificial penalty supplanted your site.
There are two types of pages that will be hardest hit by indirect sanctions. Pages that have received most of their links from sites mails or low quality content will lose the value of these links, and to see a decline as a result. Pages that had no ties and were ranked because of your domain authority may also see a drop if enough of your inbound links were devalued.
Indirect sanctions should not have a dramatic impact on pages that have high quality inbound links, especially those that were quite natural.
An indirect penalty of any kind may look like a direct penalty Panda much as rankings go. The best way to tell the difference is to look at the pages that have been hit hardest. If the pages that have been hit harder inbound links were poor, an indirect sanction of any kind is probably responsible. If the pages that have been hardest hit were poor quality on the content of the page, then you probably took a direct hit from Panda.
If your site takes a direct hit, you will probably need to meet both on and off-site factors. A direct hit from Penguin or just spam link means you need to remove as many links as possible offensives. The links on the site are easy, but off-site links can be harder to remove.
A direct hit from Panda requires no action offsite in the immediate future. Focus on the elimination of low-quality content, duplicate content, and content that is not designed to meet a goal for users.
A word of caution. If your site has taken a direct hit, there is a good chance that Google algorithmic decided he simply does not like your business model. It’s not that webmasters want to hear, but pretend otherwise is against-productive. If you do not make serious changes to the way you do business, there is a good chance that you will never recover. Also, if you took a direct hit, you can seriously consider the creation of an entirely new field with new content. Not good news, of course, but nevertheless true.
Sites that have been indirectly affected should focus most of their efforts on changes offsite. You should almost certainly move to attract natural links, the establishment of influential connections, and focusing all of link building efforts manuals on high-impact strategies. (All this is true for sites that have been directly affected, of course, but it takes second priority to remove the offensive material.)
You can start making an effort to remove low quality inbound links, and use the disavow link tool, but tread lightly. We mentioned before that you should be very careful with the tool to disavow, and the same logic applies to trying to remove the incoming links of poor quality.
In most cases, you should not bother to remove inbound links unless you have received a notification in Webmaster Tools, or you took a direct hit from Penguin, or similar penalty spam link.
Step # 3 – Learn all you can about the update or charge penalty
Once you’re pretty sure you know what type of sanction that you are dealing, you’ll want to inquire about it. We’re providing some resources worth taking a look in the list below. Most consultants should already be aware of this, but many webmasters can find useful information:
(Wave) announces Google Panda
Search Engine Land original message on Panda (which was called “Farmer” for part of the confusion in the beginning)
The Wikipedia entry, which explains how Panda was created and what it aims
(A little less vague) announcement of Google Penguin
Search Engine Land’s response
The Wikipedia entry
Exact Search Engine Land on the update of the game field, which reduces stimulates ranking associated with domain names that target keywords
Our coverage of how the link works devaluation (some of which we’ve already covered here)
Step # 4 – Find case studies
Do not work in the dark or take advice at face value. Look for examples of sites that have been affected to the same penalty as you were, and what they did to recover. Here are some examples.
The holy grail of recovery Panda on YES. Here is a consultant reveals how he helped a client recover from Panda with even higher traffic levels than before they were hit.
Penguin Recovery case study Linkbuildr. This is an example of the recovery Penguin almost entirely by the construction of new connections, rather than removing the old ones.
Grateful for Penguin recovered during Panda Updates on YES. This is an example where inbound link removal does not cause a resumption of Penguin. The client’s link profile was in very poor condition, which is when it’s worth (carefully) removing inbound links. The consultant has done almost everything perfectly, although we have not bothered with the request for review (see below).
The recovery of over optimization penalty on SEOmoz. Initially identified in the post as a Penguin penalty, it was actually a penalty over-optimization, in which the elimination of off-site more optimized connections can lift it.
Lifted Penalty: Using Case Study Google disavow tool on the website of Cyrus Shepard. This is an example of recovery of a penalty where the webmaster has been notified in Webmaster Tools. In this case, you always want to respond by making an effort to (carefully) remove bad inbound links, and use the tool to disavow to (carefully) remove the rest of the bad links.
Step # 5 – Develop an action plan
We will not say much here, since the plan is so dependent on the type of sentence that you are dealing. Suffice it to say, you’ll want to have a solid idea of what your next steps are, and why you take each step, before taking any action. Set measurable productivity goals, and measure the impact of your efforts. Impacts are not always immediate, especially with periodic updates like Penguin.
Step # 6 – increase the efficiency with tools
If your site has taken a direct hit for offensive inbound links, it can take a serious amount of effort to remove them, since you do not control the sites in question. Google specifically advises against going directly to the disavow link tool, and wants to see you made an effort to remove links first.
To do this effectively, you will need the tools. Use Open Site Explorer, Majestic SEO or ahrefs to find the offensive links if you do not already have a record of them. Then use one of the following tools to get your bad links removed:
Cleaning and Link Contact
But remember, we can not stress this enough: this is only if you have been directly penalized for inbound links. Indirect sanctions can not cause links to your site have a negative impact, they are simply caused by loss of link value. We keep repeating this because most of the affected webmasters who contact us have been penalized indirectly.
Step # 7 – Submit a request for reconsideration?
Google explicitly stated that you should file a request for review if you have been penalized manually. So if you have not received a message in Webmaster Tools, you should not submit an application for review. If you do, you will get the same message each time: “No action found manuals mails.”
If you have received a message in Webmaster Tools to say that you have been penalized, you must submit a request for reconsideration. Wait until you have taken as many shares as possible to solve the problems that violated Google’s webmaster. The purpose of the request for review is to make your case you have corrected all the problems that caused a breach of the guidelines, so make sure everything is in place, and be completely honest, when you submit your application.
Recovery Penguin and Google Panda Pandales penalties targeting sites that have a low quality content, which use slightly plagiarized content, and mainly do not meet Google’s quality standards. Google Penguin however is concerned with websites that use low quality links or who build links that are missing. If you notice that your site is not getting the traffic it did, it would be possible that he was the prey of penalties from Google Panda and Penguin.
At RANK IT SEO website and SEO, we are generally concerned about how to help our customers recover penalties Penguin, how to create good content that can be shared and what should be done to ensure that new updates do not affect drastically their corporate sites.
Our many years of experience and study of the dynamic SEO really helped to propel us to the top of excellent service delivery. We continue to study the dynamics, provide our customers with reliable strategies on how to use the strategies of the “white hat” to achieve higher rankings and how to avoid strategies of ‘black hat’ which essentially contributed to the great suffering of companies around the world.
Penguin updates becomes a problem for companies
Google Penguin penalty continues to be the major concern especially for sites that have worked hard on their ranking in search engines.
The penalty Google Penguin has mainly targeted sites with low quality links, dummy links, poor quality content, on-keyword optimization and excessive dependence on strategies for black hat SEO to push their websites up in the search engines. At RANK IT, we have the expertise, experience, and technical expertise to assess the extent of damage and to develop strategies through which you can get your website penalties.
Mainly, Google Penguin penalties recovery service starts with a complete analysis of your website to check what caused it in the first place. We have a dedicated and specialized team of professionals who manually checks all your back links, quality of your links, external links, and your anchor text to determine what needs to be fixed and get your Penguin website. The report we issue can be presented to your webmaster could do something about it or you can simply ask to fixing your site on your account.
Rank It will help you get your high rankings again!
Recovery Google algorithms
The algorithm updates us is affordable. We focus on achieving best results and most importantly keep the routine maintenance of your site to ensure that everything goes as planned. We specialize in helping to bring back the normal sites with high ranking success but have suffered both penalties Penguin and Panda. RANK IT has worked successfully with clients worldwide in Tunisia and France to help bring their sites to the top of search engines. Essentially, we are not only concerned about providing solutions but also to train our clients on what they really mean penalties from Google.
Need a link disavowal?
First, what is a link disavowal? It is a tool that allows us to tell Google not to consider some links to our site. These links already removed previously owned the site owners to manually keep in contact with other site owners. It was a very tedious task if you have many links to your site while mostly other site owners would never come back to you.
That’s why Google released the tool disavowal is to give others a chance to fix the dummy links pointing to their site. However, it should be used only by experts. Ask yourself these questions. Suffice to say, there is a decent amount of links pointing to your site, how can you:
Access all these links?
See the parameters and values of these links?
Quickly be able to sort thousands of links
Know the disallowance links
How even perform and present a disavowal to Google?
It is always a rather delicate process and it is not done properly you can even grow your site more penalties. Therefore RANK IT can do all this for you. Even if you do not want to register to our site for SEO services, we offer a free consultation with our recovery program Penguin & Panda Google! Contact us today for more information.
Penalties and filtering Google Panda / Penguin
You are here :
WelcomeOur servicesSEOPénalités Google and filtering Panda / Penguin
To protect the quality of its index and diversity of its results, Google is likely to inflict on sites deemed faulty manual penalties, the consequence may be a drop in visibility and traffic from Google. The engine also introduced, over the years, automatic filtering (Panda, Penguin, etc.) that affect the positions of pages and can relegate your site behind the first page.
The impact of a manual penalty or an automatic filtering to your site can take many forms:
a sharp drop in positions on the entire site
a sudden drop in targeted positions on one or more sections or pages
a gradual fall by media type or media (eg mobile, video)
a gradual drop in traffic on certain strategic keywords
complete disappearance of the result pages (blacklisting)
These downgrades are often related to poor technical design of the site in SEO, to inappropriate content strategy or deemed aggressive communication operations by the engine (abusive netlinking).
Sometimes it’s the simple evolution of the web and the algorithm which will discriminate your strategy.
An expert agency in the management of filtering and Google penalties
Woptimo with you to diagnose the cause of these losses traffic. Above all, we know how to fix the problem.
We know, in many cases, identify the origin of a penalty or a filter before you propose a strategy for recovery and traffic conquest.
The team of Sebastien Monnier, Founder Woptimo and former member of the Search Quality team at Google, has extensive experience and recognized nationally.
Do not wait to act. The sooner the better. Contact us immediately for a free quote